Heineken

Recycle The Party

Heineken

From King’s day to the World Cup, from Uitmarkt to the Olympics; Heineken turns every occasion into a party to remember. That’s not just because we’re a beer. It’s because that’s the way we see life. Deep in our soul, we want to turn everything into a party. Even our waste. Heineken introduces: Recycle the Party.

The world’s first beer brand to get a party started with waste from the previous one.

It’s a simple idea: We party. We recycle the plastic cups. We turn them into festive party gadgets. We party.

Recycle the Party is not meant to be a large-scale exercise in sustainable enterprise. It’s not an important Green Brand Strategy. Or a pompous Sustainability Statement. Recycle the Party is Doing Good, the Heineken way.