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To raise awareness for the Ronald McDonald House Fund we turned the children who are supported by the fund into real life superheroes, because each is fighting their own villain. To make this transformation we created sixty-second films showing the heroic child fighting a monster with superpowers based on their illness. Turning their weakness into strength.
Each superhero became an action figure which were given out as Happy Meal Toys in McDonalds restaurants in the Netherlands.
Meet Fleur, Juliën and Keano
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