It is the ambition of Swedish Energy producer Vattenfall to create Fossil Free Living in One Generation. Meaning that by the time today’s children have children of their own the world’s consumption of fossil fuels will be zero. In the pursuit of this goal, Vattenfall goes far beyond their own industry, partnering with businesses and governments to find solutions that remove fossil fuels from every aspect of life – both as a fuel and a raw material. 

We were challenged to create a campaign to introduce and explain this complex brand story to consumers, businesses and potential partners.